55 Search results

For the term "label/Marketing".
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Cruise Update

USA Lifts No-Sail Order, And Here’s Why It’s Not Good News

…this process, and the new framework requires this advice appears in cruise marketing materials, and be pointed out to people as they book cruises from now on. So this context is important to near in mind. Before I look at the 7 key changes to cruising that this framework will create, what are the 3 stages I mentioned earlier that lines have to go through to be able to cruise with paying passengers? 3-Stage Process Stage 2 : Crew Safety & Testing C…

0

Cruise Update

Latest Cruise Updates: Restart Progress, Ports Say No And More

…velopment to work around this, is Carnival Cruise Line have launched a new marketing campaign in the United States that promotes the benefits of their Half Moon Cay private island , and does not refer to other Caribbean ports of call at all. This is interesting as there are 2 big questions this year, one is about when ships will be allowed sail again and then, once they do, where they will be permitted to go. Private Islands provide a good Caribbe…

Cruise Lines Don’t Like Talking About These Topics 3

Cruise Tips

Cruise Lines Don’t Like Talking About These Topics

…h. Some of the lines can take still and video images of you. Using them in marketing or advertising material without paying you for it. At the same time, they can stop or restrict you taking photos and videos on their ships. I know some vloggers that have been stopped on a few lines. And some even say they can require you to take down images taken you post on social media or elsewhere. View more of my cruising tips. SUPPORT TIPS FOR TRAVELLERS Fin…

1

Cruise Tips

I Discover What Ultra-Luxury Cruising Is REALLY About

…ass lines do not exist any longer, even though they still get put into the marketing materials. Included Let’s focus about the things that I don’t think make a line ultra-luxury any longer. There used to be a lot of talk around the fact that ultra-luxury lines had much more included. This is much less so versus everybody else. Seabourn, for example, you had your gratuities included, your Wi-Fi included, your drinks included, your specialty dining…

I Cruise Celebrity Cruises To See Who They're Really For Now 4

Celebrity / Cruise Tips

I Cruise Celebrity Cruises To See Who They’re Really For Now

…feel it’s getting too costly. The line now calls themselves – in all their marketing materials – a luxury line, and their ships luxury cruise ships. The fare changes reflect this. Fares changes were driven by two key reasons. First, to be more like luxury lines they went more all-inclusive, with “Always Included” fares, which include gratuities, standard drinks package, regular Wi-Fi. This was going to be the only fare, but I have seen now when yo…

You Shouldn’t Cruise on These Lines. Here’s Why 4

Cruise Tips

You Shouldn’t Cruise on These Lines. Here’s Why

…line after all. Now for me, I was ready for that. I used to have a global marketing job and travelled a lot. I was more used to being in the minority and not knowing the language. But you absolutely need to be ready. Avoid any line that’s non-English speaking unless you are 100% ready for the differences. There’s always a ‘but’ I will go with non-English speaking cruise line when it’s the only option. For example, I went on CroisiEurope because I…

How I Cruise Solo Cheaper, Smarter and Better 2

Cruise Tips

How I Cruise Solo Cheaper, Smarter and Better

…booking more short term and is more unpredictable. I sign up for the email marketing newsletters for all the cruise lines I’m interested in, as that’s where they normally announce their solo deals. And I ask my travel agent, Sarah Bolton of Travel Counsellors UK, to constantly watch out for solo deals and alert me when they come along. I’ve had good success with this, especially on luxury lines. Both of my expedition cruises on Silversea had low s…

2

Cruise Tips

6 Ways Cruising Is Changing This Year. Are You Ready?

…Mediterranean. Carnival and other lines have said they’re increasing their marketing spend to get more people on board, and this leads me to my next key point of things to expect. I think we will all see an evolution of who is on board our favourite lines this coming year and next. Cruise lines are going heavily after new to cruise, and I’m already seeing more families even on lines which traditionally have not targeted them nor had many. I have h…

0

Cruise Tips

2024 Cruise Watch Outs! Changes That You Need to Know And Worry About

…they are focusing on attracting new-to-cruise travellers, increasing their marketing spend to attract them and looking to cater more for a changing type of cruise passenger. In practice at the expense of their traditional ones on some lines. For example, a few weeks back I spotted ads by Holland America pushing their kids and family fares. A line that used to be seen and was catering for a more traditional, older couple cruiser. On my last Holland…

55

blogging / TBE / TBEX / TBUnite

Travel Blogs, Travel Bloggers & Travel Blogging Conferences Are Doomed

…y sponsors, other bloggers and brands. I was surprised, especially with my marketing background, that there is limited discussion about what real travellers and everyday people are seeking in the form of information, advice, education and entertainment about travel. There is almost no discussion and no data on what the real target are consuming, enjoying, returning to, valuing and seeking. The focus is on more on what is “in it” for the blogger, s…

Think a Museum of Brand, Packaging & Advertising sounds dull? You are wrong. Here is why! 4

Destinations / London / United Kingdom

Think a Museum of Brand, Packaging & Advertising sounds dull? You are wrong. Here is why!

…in design. The exhibition is fascinating for anyone interested in design, marketing, advertising and promotion. It will also be of interest to anyone interested in social development as it shows the influence that time, events and the environment had on products and design. For example, you get great insight into the life of people during the war and then post war austerity and recovery. But also of rapid changes in technology in the 1960s and 19…