Digital Touism Think Tank Features My Creating Content For Travellers Study

Gary Bembridge Digial ThinkTank
The Digital Tourism Think Tank, which is sponsored by Yahoo, ran a feature about the study that I did to better understand what real travellers want from blogs. People like you that read Tips for Travellers, as I found, are looking for content that is different to what bloggers and travel brands think you do.

I first presented the study at the TBU (Travel Bloggers Unite) Conference in Rotterdam and the report that can be downloaded from the site cover

  • Content that travellers trust
  • The reason travellers read blogs
  • Sources of travel information
  • Most trusted sources
  • Reasoning behind trusting content
  • Most and least helpful content
  • Travellers vs. Bloggers
  • Implications for travel blogs and industry

Read the article, and download a copy of the report, on ThinkDigital site: Creating Content for Travellers


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