Services & Speaking

Services I offer include development of multi-media brand campaigns, photography and video, training and speaking engagements.

Travel Content Creation and Campaigns

I work with brands and PR agencies to develop multi-media and social media campaigns to help achieve their communication objectives for their travel brand. I am able to provide case studies on projects showing reach and coverage across articles, eBooks, audio and video podcasts, video and social media.

Projects I have been involved in include:

  1. MSC Preziosa Maiden Voyage
  2. Silverseas – Baltic Cruises
  3. Norwegian Epic – Freestyle Cruising
  4. Holland America MS Amsterdam – Food
  5. DK Eyewitness Travel Guides – sponsorship of my podcast and promotion of the guides
  6. MSC Divina Miami and Caribbean Inaugural Season launch
  7. launch of Audio Technica microphones
  8. launch of the Acer tablet

Talking engagements

I am a regular speaker at conferences and events where I draw on my over 30 years of global marketing experience and the over 8 years I have been blogging, writing, podcasting and making video travel content. I am available to talk about strategy, marketing, social media, brand-blogger partnerships and how to generate better travel content. Some of my talking engagements include:

  1. Marketing Forum: “Building lasting brands – learning from the dead and dying brands“.
  2. Marketing Forum: “Brand Building – what makes you different?
  3. Digital Marketing Forum: “Digital fundamentals for the timid and scared
  4. TBU Travel Bloggers Unite Rotterdam 2013: “Creating content for travellers – what they really want“.
  5. TBU Travel Bloggers Unite Rotterdam 2013: “How to create better travel content“.
  6. TBEX Toronto 2013: “The importance of and how to create a blog positioning statement“.
  7. TBEX Dublin 2013: “Building a unique and differentiated blog positioning“.
  8. Digital Tourism Think Tank Campus Norway 2013: “Digital PR and Blog Trips – when to partner with travel bloggers, how to plan and how to get the most out of them
  9. WTM (World Travel Market) London 2013: “Creating the content travellers wants to read
  10. NMX (New Media Expo) Las Vegas 2014: “Building Your Brand: Tools and Secrets From The World of “Big Brand” Marketing
  11. CLIA (Cruise Line International Association) UK & Ireland: “Travel Blogs – why role they play in a travellers decision making process
  12. MSC Cruises Roundtable at Traverse Blogging Conference: “How bloggers should approach brands

Training

I am able to run training programs on the following key areas:

  1. How to develop and ensure successful brand and blogger programs. I run half day workshops regularly for industry bodies, PR agencies and clients.
  2. Marketing fundamentals. Core overview of core marketing skills, methods and tools to help develop better marketing, brand and communication programs.
  3. Developing better and more successful public speaking and training programs. Using a methodology and process that I developed, I train teams on how to develop more compelling talks and training programs.

 

 To find out more email me gary (at) tipsfortravellers.com

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