CLIA: Travel Blogs: What role do they play in a traveller’s decision making?

CLIA logoTravel Blogs: What role do they play in a traveller’s decision making

This is the resource page for attendees of a training webinar I ran for travel agents offered by CLIA (Cruise Lines International Association) of UK & Ireland.

The webinar was about “Travel Blogs: What role do they play in a traveller’s decision-making“.

The topics included:

  1. why blogs are important for engaging with customers
  2. how to write a travel blog yourself
  3. how to engage with bloggers

Downloads:

  1. “How to Find and Work with Bloggers”: eBook : An eBook guide by Gary Bembridge with detailed advice on the role of bloggers, how to find, engage, contract and measure blogger programs.
  2. “Creating Content for Travellers”: White Paper: A detailed report about what content travellers are seeking and what they are looking at to get from blogs. It compares what bloggers believe they want with what travellers say they need. It was based on research specifically generated for the report.

Presentation:

 

Leave a Reply